Killian Dunne

speaker

241 appearances 5 recordings 1 series first heard Nov 2025 last heard 7 Nov

Killian Dunne’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Nov 2025 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Who's Going to Dominate Search in the AI Era? · 3 Nov 2025 podcast

So still there's a lot of research to be done as to sort of how is user behavior um actually receiving these changes and are people happy with them?

What what's the kind of common flows um in that sort of journey?

Yeah, it's really interesting.

Um, I think like there's maybe a question as to one, how will the KPIs you should track evolve versus the second question of how how will the KPIs you people actually mostly do track evolve.

I think in terms of what we should we should still like

do our best to tie it to revenue and do our best to um maybe be a bit more open-minded as to what to to go for.

So I think like general visibility and impressions and kind of like maybe brand sentiment overall.

will will become more and more important.

But I think there is a risk that SEOs, particularly those who are inexperienced or kind of um or under pressure, might optimize for some of the wrong things.

I think a a few years ago we saw a trend where a lot of marketing was kind of being replaced with sales, like kind of um AI STORs and STORs generally and kind of like optimizing to most investment that would have gone to marketing, went to sales.

And there was kind of a year of the brand crisis, as they say in sort of 2024.

I think Trust Radius said this, where basically a lot of companies were optimizing for sales, essentially because the ROI was much more measurable.

And the results weren't necessarily better.

What I was saying, hey, if I put this money into outreach or this money into generating leads or our sales.

Funnel, cool, we can really easily attribute that.

Whereas in marketing, okay, hey, let's say our brand has gotten better.

That's really, really tough.

And so I think companies will need to be a little bit patient and say, hey, uh, that we're going through the discovery phase, we're going to try some experiments, we want to stand out and we want to kind of like put our best foot forward, but attribution is going to be more tough.

There are more places that people are looking.

And because searching is becoming more low friction,

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