Killian Dunne

speaker
241 appearances 5 recordings 1 series first heard Nov 2025 last heard 7 Nov

Killian Dunne’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Nov OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Nov 2025 with 5.

Appearances

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Yeah, exactly.
I think
Maybe you could phrase it as almost like product enrichment, which we're helping with already in terms of essentially um taking a product that you have.
Maybe you could upload like a description or um even an images and so on, um, a video, whatever it is, and then turning that format into a format that's really easily digestible and searchable for AI.
Because it seems like um, at least based on what the kind of what we found from our own data and from the documentation that kind of
OpenAI uses and so on and some of the other providers is um they're very much prioritizing kind of like how closely your search term matches uh uh their query.
And so how closely your description matches what was asked.
And so that means that things that Google gave so much attention to, like EAT and domain authority and all these sort of things, they don't have that level of sophistication.
Or maybe they might kind of
of hop on the backs of Google for their kind of search parameter, but essentially it means that how reputable your brand is is becoming a secondary priority to how closely does your wording match the the wording the customer is looking for.
Yeah, it's interesting.
Um, I think the basics are still follow the user, but there might be a kind of next level or sort of like once you've kind of served that um basic tier, then I think there is a potential scenario quite soon where we'll have a bit of a wild west, like we had with Google before, where companies will be quite spammy and will gain the system a bit.
And I think there'll be ways of using software to find um quantity and quality until eventually quality drops.
I think that will trend towards that relatively soon.
And sort of starting to see early signs of that.
Um and I think there will be a relatively spammy phase that enters soon and and will be up to the AI search tools to adapt to that.
Um but also yeah I'm curious for your thoughts as well.
Uh like do you do you think it's better to be very user centric or search centric or what have you found from the people you've spoken to?
Yeah, and like there there haven't been that many usability studies yet on on AI search.
Like I think Kevin Indeig from Growth Memo, he's done a good one, but like there aren't many.
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