Killian Dunne

speaker

241 appearances 5 recordings 1 series first heard Nov 2025 last heard 7 Nov

Killian Dunne’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Nov 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Who's Going to Dominate Search in the AI Era? · 3 Nov 2025 podcast

I think like let's say for the Etsy example.

So yeah, Etsy are the kind of um first case they're rolling out with.

I know they work very closely with um Shopify as well.

So that will definitely come soon.

I think let's say for like that e-commerce case, what's happening is that your products can be found from even more places now.

So we've got like kind of search everywhere optimization has been a common phrase.

I think that's becoming everywhere is becoming even more broad, even more comprehensive.

And so

I think the win is to um make sure that when you're describing yourselves and describing your products, that is a really kind of um high quality description, such that when that gets applied elsewhere, that's used in lots of different contexts.

So I think what's important there is like um really in-depth descriptions, being really thorough with details, being really unique as well in anything you describe.

Let's say like, oh dunno, it's for a very particular context or a very particular use case or

And so on for an e-commerce context, if you can kind of find a way that your particular product can match queries that others might not be thinking about, um, then that's definitely a win.

So I think broadly, most product descriptions are probably too short and too vague.

And I think um we will see a big trend towards the opposite of that.

We've already seen it a little bit with um Amazon uh search optimization.

If you look at the product,

on Amazon, it's super in-depth.

It's it's a bit gross and and maybe that will be a trend as to how things go.

But they put in so much work into putting in all the right keywords and all the right terms that could possibly catch up to um become your top result.

And I think that will need to be done as well for AI search as well for e-commerce.

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