Kim Perell

Can we disrupt?

Can we disrupt?

Because I always look for opportunities where I can disrupt.

Because I always look for opportunities where I can disrupt.

Can we disrupt the tea market, right?

Can we disrupt the tea market, right?

And so...

And so...

Yeah, the tea market hasn't been disrupted in hundreds of years.

Yeah, the tea market hasn't been disrupted in hundreds of years.

Why don't we make a cool, fun, functional tea that's not your grandma's tea, right?

Why don't we make a cool, fun, functional tea that's not your grandma's tea, right?

And that's what we created.

And that's what we created.

And I think it's really authentic to him, which is really important because authenticity matters.

And I think it's really authentic to him, which is really important because authenticity matters.

Well, it's a predictive intelligence.

So we're using data to decide, like in the case of a tea or the case of a beauty product, we can see what's trending.

Well, it's a predictive intelligence.

We can use data to make informed decisions on what will be a success in market.