Konstantin Kisin

is determined by your ratings and reviews online.

But this is happening from maybe age 12.

Let's say you're on Instagram at age 12.

Then your entire experience of growing up is packaging yourself up for Instagram, displaying yourself on a dating app like a product.

And then in your 20s, turning yourself into a personal brand that has to be monitored and managed all the time.

And so I think the difference today is

other women were relentlessly sold products and procedures, but we are the product.

Yeah.

And also, if you are online, that's what the algorithms pick up on very quickly, is fear and insecurity and vulnerability.

So companies like Facebook will even track if a user uses a word like worthless or insecure and then send them an ad.

If a girl deletes...

a selfie Facebook will send her an advert for a beauty product and this is the issue with social media is it will pick up on any small insecurity or vulnerability you have immediately and then serve you more of it and this is the problem particularly with adolescent girls is that it's such a vulnerable time

that you don't really have the same amount of agency or discernment to deal with it.

It's just you will feel something, you'll look at it longer, and then it will get out of control very quickly.

Yeah, I mean, how does a 12-year-old girl compete against billion-dollar industries who are working on making you addicted all the time and have all of the tools and technology to do it and AI now?

I think it's just...

Jonathan Haidt talks about it, it's just such a vulnerable age that, basically, if you can, if you're a parent, if you can keep your child off before 16, it's before that when it's really dangerous, because also that's when your self-esteem is forming, that's when your view of men and women is forming, that's when a lot of your brain is developing, a lot of your worldview, and so if we can keep them off in that stage, I think it's critical.

I think you're acutely aware of your reputation.

So social media is all about your reputation and you being ranked and reviewed and publicly measured against other people.

So you're going through puberty and you're getting feedback on your developing body and your face.