Kristan Bauer

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509 appearances 3 recordings 1 series first heard Sep 2024 last heard Mar 2025

Kristan Bauer’s voice in public audio — every appearance, attributed to the second.

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by testing, you can also save for investments by testing.

And

SEO is a practice.

Not every brand will actually react the same way to a change that gets rolled out live.

And this is something that I've worked on when I was at Zillow Group leading those SEO teams.

We would roll out a change on Zillow.

That would be great.

And then we roll it out on Trulia.

That would not perform the same way.

Or vice versa for some random reason.

And so it is helpful.

Helpful to validate brand by brand as well.

If you do work with multiple brands or you have multiple clients or teams, that can also be a really helpful barometer.

to just validate what you're working on and not operating under assumptions as well.

I do think that not every SEO test is going to be a winner.

For example, I just rolled out a title tech test with a

A marketplace client of mine, and we optimized for click-through rate with including inventory count or having capitalized words in the title.

And we did not come up with a winning combination over the control group.

And so we're kind of back to the drawing board at that point.

But you can also have tests where you are managing, let's say, for example, your e-commerce brand and you want to buy

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