Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
It's definitely something that I've been seeing really successful right now for brands.
I do think uh AI, obviously using AI in a smart way, that helps with SEO efficiency as well as how SEO and content are displayed on the site has been really successful with brands that I've worked with as well.
I'm a big fan of testing, SEO testing.
That's something where I've also been working with brands on uh pretty heavily lately in terms of validating what's working and what's not as successful.
And I do think technical cleanup is always something that should be focused on for brands, whether you have a small site or a large site, even more important for large sites.
But technical cleanup is still something that is.
Is really, really important for SEO, especially for those enterprise brands, and something that I don't see going away as an SEO trend or impactful trend.
And then lastly, content refinement.
Continually refining your content, aligning it with searcher intent and optimizing existing content.
I've seen paid dividends in terms of that investment versus producing new content.
content as well.
So SEO testing is something that can really help refine what you push out live.
From the site without any kind of large-scale negative impacts.
And so you can really quantify that on a smaller scale before it gets rolled out across the site.
You can also test on individual pages as well or page groups.
And so if you have an initiative, for example, that might be very resource heavy or cost intensive, testing it out on a subset of pages can be.
really helpful and help validate the investment.
You can also test across just basic SEO items like title tags, meta descriptions, H1s.
Content changes, layout changes, those are all really easy things that are great candidates for testing and not something to get organizational buy-in.
I think just trying to reiterate the small scale refinement and validation before any kind of large scale investment or changes, you can really safeguard traffic.
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