Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
And that did promote better crawl and ranking and consistent data like that one level up in terms of pages.
And so I know I'm kind of going on a tangent here, but that could be leaning into how you specifically diagnose issues across a category that you want indexed, that you might be having challenges getting indexed across search.
So, in terms of strategy with marketplaces that that shift, I think a lot of freshness indicators I've seen can be very helpful with marketplaces.
And so making sure you have freshness indicators in your content.
So that might be your last updated dates, last added dates, or if there's anything that you can do to indicate to Google, hey, this content is fresh, it's up to date.
And then also promoting that fresh content via, like I said, separate RSS feeds, XML site maps, internal linking networks.
So having fresh content and that freshness can be really effective and a competitive advantage if you can uh nail that first before your competitors as well.
Not something that I I do think is helpful to illustrate throughout page content and
tagging and and other technical networks as well.
And that's not necessarily something that is as prevalent for e-commerce.
Uh, you might have a product that, you know, varies in terms of availability, but it's not like that product is on the market for a day and then it's gone.
And so the freshness indicators I think are really important to marketplace.
Thanks, Tyson.
It's great to uh reconnect and dig into a new topic today.
Yeah, I love that concept of future proof because that really leans into the concept of SEO just being more than just keywords and links.
It's all about providing that great product and user experience to safeguard and future proof your brand.
So, in terms of tactics that I'm seeing working really well right now.
The first thing that comes to mind is UX improvements.
I've been working with a lot of brands on this lately, and I know we we all know that Google has confirmed this in the DOJ hearings.
I was a skeptic before that and just kind of assumed that this was part of Google's algorithm.
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