How To Win At Marketplace SEO With Advanced Tactics
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
28 min
3 speakers
3 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from previsible.io, and joining me today is Kristen Bauer, who is an independent SEO consultant at Bauer Growth Consulting. Bauer Growth Consulting provides tailored services to help companies reach their full potential with a focus on innovative strategies and personalized approaches. The company assists clients in achieving sustainable growth and success. Today, Kristen and I are going to be discussing how to win at Marketplace SEO with advanced tactics. And with that, here's my conversation with Christian Bauer, independent SEO consultant at Bauer Growth Consulting. Kristen, welcome to the Voice of Search.
Hey Tyson, thanks for having me. It's a pleasure to join today.
Yeah, so we're talking kind of marketplaces in this episode. And maybe just to kind of level set with like the listeners, probably a little more straightforward, but kind of just reconfirm with us like what's our what's our definition of marketplace in the sense that we're talking about?
Yes. With marketplaces, that is a particular type of brand and website that from an SEO perspective has a unique set of pages and inventory and scale. That marketplace might be something from a real estate website or childcare marketplace or healthcare marketplace or an automotive marketplace. Um, and so I think of marketplaces as any type of brand or website that has a collection of we say listings, profiles, etc., a collection of individual resources across a scaled location, like a country or um around product types. And that's what I would consider marketplace websites. They can be anywhere from maybe 10,000 pages to a hundred million pages in terms of what could be relevant indexable content for users.
And with that, I'm assuming too we're talking then likelihood of very high volume of URLs. So like these are gonna be enterprise type websites, correct?
Correct. With marketplaces, they can range in terms of the size, just depending, I think, on levels of inventory, type of inventory. When I say inventory, that could be anything. That could be, you know, a childcare provider or a real estate listing. And so that can really vary in terms of marketplace. It could also be a marketplace like Etsy or eBay where you have individual products that are being listed as well. And so that scale can really vary depending on the products or services being offered. But with Marketplace SEO, it's all about scale. And that scale really needs to support that content and technical SEO strategy needs to lean into that scale and help support that scale, regardless if it's a site of 10,000 pages.
Or if it's a site of a hundred million pages. So everything within your SEO practice for marketplaces needs to lean into that scale and help support the scaled content in terms of sheer number of pages as well as the type of content you're also providing on those pages as well.
And like within the the type of content for it, like what guidance or what advice would you have for kind of driving that? I assume it's gonna be pretty dependent on like the type of marketplace that you're dealing with, correct?
Definitely. And so in terms of that content approach, I like to break down the content in a few different capacities. Um, you have your page types and so the actual type of content that you'll be providing, breaking that down into specific templates, like you might have your category, might have category refinements or subcategory pages, filters.
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