Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
Hey Tyson, thanks for having me.
It's a pleasure to join today.
Yes.
With marketplaces, that is a particular type of brand and website that from an SEO perspective has a unique set of pages and inventory and scale.
That marketplace might be something from a real estate website or childcare marketplace or healthcare marketplace or an automotive marketplace.
Um, and so I think of marketplaces as any type of brand or website that has a collection of we say listings, profiles, etc., a collection of individual resources across a scaled location, like a country or um around product types.
And that's what I would consider marketplace websites.
They can be anywhere from
maybe 10,000 pages to a hundred million pages in terms of what could be relevant indexable content for users.
Correct.
With marketplaces, they can range in terms of the size, just depending, I think, on levels of inventory, type of inventory.
When I say inventory, that could be anything.
That could be, you know, a childcare provider or a real estate listing.
And so that can really vary in terms of marketplace.
It could also be a marketplace like Etsy or eBay where you have individual products that are being listed as well.
And so that scale can really vary depending on the products or services being offered.
But with Marketplace SEO, it's all about scale.
And that scale really needs to support that content and technical SEO strategy needs to lean into that scale and help support that scale, regardless if it's a site of 10,000 pages.
Or if it's a site of a hundred million pages.
So everything within your SEO practice for marketplaces needs to lean into that scale and help support the scaled content in terms of sheer number of pages as well as the type of content you're also providing on those pages as well.
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