Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Definitely.
And so in terms of that content approach, I like to break down the content in a few different capacities.
Um, you have your page types and so the actual type of content that you'll be providing, breaking that down into specific templates, like you might have your category, might have category refinements or subcategory pages, filters.
And then you might also have your individual, what I say, profile pages or listing pages or product pages.
And then you also have other supporting page types too.
And that could be hitting any kind of specific head terms, resources, calculators, anything that might be relevant, but isn't necessarily scale content.
But when we think about that marketplace, the content types.
Really building out those category infrastructures and then also the individual, I was just calling like listings or profile or product page types as well.
Um, and so each one of those pages needs to have its own specific content plan.
And that's typically how I like to approach it: is let's say we have a category page that needs to have its own specific content.
plan in terms of uh page template and structure that URL, title tag, metadata, all those elements need to be aligned.
And then you need to decide what type of content to actually provide on that page.
And then on category pages, you need to actually outline okay, what does the listing details look like?
And are you pulling any information in from those types of pages as well?
Then you
You have the individual listing pages
And that needs to have its own separate content strategy as well in terms of how m uh detail you want to get in terms of any description, product information, listing information.
And then also kind of backtracking from there in terms of what other types of content, if you want to pull in other related content, FAQs.
Anything that would help support freshness, anything that will have you like that.
So that's kind of a a loaded, um, I'd say a a big mixed bag of how to approach content across different page types.
Showing 21–40 of 509 · page 2 of 26
← Previous
Next →