Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
But really, the fundamental pages to me for marketplaces would be categories, refinements, and then individual listing pages.
And from the category and refinement perspective.
Understanding how to build that out is going to help support that scale that you're looking at for marketplace strategy.
So let's say you have a childcare marketplace.
You want to have uh by location, you want to have categories by location.
So where I live, like Ben Dorgan, child care.
You might have
Daycare, you might have infant daycare, you might have weekend child care, toddler daycare, drop-in daycare, et cetera.
So there might be different permutations that you want to build out and scale across each location or each kind of product theme or type as well.
I know I just threw a lot at you with that answer.
So in terms of other tactics besides content, I would really lean into the technical aspect.
And so you might have internal linking networks, your inventory management, your indexation management.
Those are all really crucial areas to focus on.
in terms of SEO strategy and um management for marketplaces.
Internal linking is by far one of my most favorite SEO tactics to leverage for marketplace strategy.
And with internal linking, there are so many different ways you can slice and dice the type of links you're providing, where they're being um surfaced to users, to search engines.
and how they're they're loading.
And so internal linking is a huge portion of what I would consider a successful marketplace SEO strategy.
And happy to dig into that further as well.
Uh inventory management, really, really important as well because marketplaces at the core are really about trying to surface multiple results.
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