Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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or listings or products or profiles are basically multiple results to users.
So there's this collection of these individual results and managing that inventory for those individual result pages can be really challenging depending on the cadence of turnover across the inventory.
You might have legal requirements as well.
I've worked with
brands um that have different legal requirements, let's say for real estate in Canada versus the US.
Versus Europe.
Uh, that is something that has to be considered as well.
You might want to apply no index or redirect or keep evergreen landing pages and URLs.
I'm a big fan of evergreen landing pages and URLs, especially in real estate, or if you know that inventory is coming back or that specific item.
And in terms of that inventory management, I think it's really a case-by-case basis on how you need to manage that in terms of turnover, like I said, legal requirements, and then also um availability.
So is it coming back?
Is it temporarily out of stock?
Things like that.
Is it sold, et cetera?
And then that indexation management component is.
really part of that cornerstone of that technical SEO strategy where the indexation management is really how you're trying to get all your content indexed.
where you might have like we said 10,000 pages or a hundred million pages.
And so that indexation management is really important to make sure Google's getting the right directives on what to actually surface in search results.
And so I think for example, a big issue I see with a lot of marketplace brands struggle with category pages that might have few results or no results.
And that can be really cyclical, like a category page that has one result today might have 10 results or 20 results tomorrow, or it might have zero results the next week.
Showing 61–80 of 509 · page 4 of 26
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