Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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I've seen brands embrace more heavily, even just in the last six months.
Um, year, six months or so, I've seen that really accelerate more where brands are more bullish on UX and SEO being hand in hand and and working on that together.
So that's really great to see because
UX really does impact that user behavior, those user signals.
We all know that across the board.
Uh, it does help with conversions.
And so if you are an SEO trying to make an impact, it really does help.
your work and that traffic generation have a larger business impact if you you are able to connect with that user experience and and conversion even more because we all want that bottom line business impact.
And so with with working on UX, I have seen that be more fruitful lately in terms of traffic trends and growth.
For example, I have a client
That has been focusing on above the fold content.
And so there are ways to improve the above-the-fold content with just editorial content.
you know, shrinking here images, adding descriptions.
There's there's been studies on this lately.
But I do think that above the fold concept applies to all different types of content.
For example, one of my SaaS clients has a scaled content section to support their product.
And that's something where we've focused on bringing up the key highlights and information or interactive elements of a page above the fold.
And we've seen positive traffic and ranking traction since releasing above the fold changes and impact.
So really helping users get to their answers as quickly as possible.
Give the users what they want right away.
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