Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
And this is something where another one of my marketplace clients, they have a suite of brands and one of their brands has a map listing hybrid.
A couple of their brands haven't been performing very well, but they don't have this map blisting hybrid.
The only brand that's performing well is the one with the map blisting hybrid.
All the other competitors that are doing well have the map listing hybrid layout.
And so it's really, I think, a very clear example of, okay, that user experience and layout makes such a huge difference in terms of the interaction with those pages and those feedback signals that Google is getting.
Yeah, definitely.
And the user experience can lean into so many different components that do impact SEO.
Uh, you know, your page speed improvements and enhancements, call to action, personalization, content layout, interactive elements, all these things can really add to that user experience that do impact SEO as well.
I think adding content refinement to that list and optimization is something that can have a really big impact across brands and that traffic growth potential.
So really matching that content with searcher intent has is obviously even more important these days in 2024.
And then having that topical authority and you know building out those content clusters just can be really impactful.
I would say with the content refinement, I like to think about that as continuing to improve, optimize, and refine what you have on your website already.
Obviously focusing on content gap.
And building high-quality new fresh content can help hit those gaps.
That's that's great.
That'll never go out of style with SEO.
But I do see growth and success with that continual content refinement for brands that already have a very strong base and foundation with content.
And so I think optimizing existing content, whatever kind of content you have, you can break it up into
Groups or categories should be a cornerstone or consistent piece of that SEO program and strategy.
And so that'll be, like I said, matching for search intent, highly scrutinizing the actual content that's on the page, continuing to improve readability and grammatical flow of the sites.
Showing 281–300 of 509 · page 15 of 26
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