Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
Mm.
I love using those smart tools these days, like
For SEO or phrase to optimize with that reverse engineering for those top ranking results, that can be really fruitful.
And so I really do think that just truly scrutinizing the content to make sure that it matches what people are searching for and genuinely and clearly answers what users are needing and their questions can provide a lot of growth versus just net new content creation without focusing on continuing to enhance what you already have.
Well, it's really leaning into knowing your users a bit better and not something where
SEO does need to continue to understand that user behavior and and wants and needs and
being smart about the research in terms of your keyword research and that search intent.
A lot of tools these days provide that search intent.
And so that's really easy to focus on if you want to focus on transactional or commercial or informational queries and really trying to understand your brand and your users what they find helpful.
I do think it's smart.
To focus on different user groups and intent groups because let's say you have a SaaS brand.
And you have your cornerstone product pages, but you do want to build out more informational content around that.
Just being really smart about how you pick your keyword strategy and diving in deep to creating your outlines thoughtfully and how you want to optimize that content thoughtfully can really lean into that content optimization and that searcher.
intact.
Hey Tyson, thanks for having me.
It's a pleasure to join today.
Yes.
With marketplaces, that is a particular type of brand and website that from an SEO perspective has a unique set of pages and inventory and scale.
That marketplace might be something from a real estate website or childcare marketplace or healthcare marketplace or an automotive marketplace.
Um, and so I think of marketplaces as any type of brand or website that has a collection of we say listings, profiles, etc., a collection of individual resources across a scaled location, like a country, or um around product types.
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