Kristan Bauer

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509 appearances 3 recordings 1 series first heard Sep 2024 last heard Mar 2025

Kristan Bauer’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How To Win At Marketplace SEO With Advanced Tactics · 18 Sep 2024 podcast

So where I live, like Ben Dorgan, child care.

You might have

Daycare, you might have infant daycare, you might have weekend child care, toddler daycare, drop-in daycare, et cetera.

So there might be different permutations that you want to build out and scale across each location or each kind of product theme or type as well.

I know I just threw a lot at you with that answer.

So in terms of other tactics besides content, I would really lean into the technical aspect.

And so you might have internal linking networks, your inventory management, your indexation management.

Those are all really crucial areas to focus on.

In terms of SEO strategy and um management for marketplaces.

Internal linking is by far one of my most favorite SEO tactics to leverage for marketplace strategy.

And with internal linking, there are so many different ways you can slice and dice the type of links you're providing, where they're being um surfaced to users, to search engines.

and how they're they're loading.

And so internal linking is a huge portion of what I would consider a successful marketplace SEO strategy.

And happy to dig into that further as well.

Uh inventory management, really, really important as well because marketplaces at the core are really about trying to surface multiple results.

Or listings or products or profiles are basically multiple results to users.

So there's this collection of these individual results.

And managing that inventory for those individual result pages can be really challenging depending on the cadence of turnover across the inventory.

You might have legal requirements as well.

I've worked with brands that have different legal requirements, let's say for real estate in Canada versus the US.

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