Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Um, and that could be hitting any kind of specific head terms, resources, calculators, anything that might be relevant but isn't necessarily scale content.
But when we think about that marketplace, the content types.
Really building out those category infrastructures and then also the individual, I was just calling like listings or profile or product page types as well.
Um, and so each one of those pages needs to have its own specific content plan.
And that's typically how I like to approach it: is let's say we have a category page that needs to have its own specific content.
plan in terms of uh page template and structure that URL, title tag, metadata, all those elements need to be aligned.
And then you need to decide what type of content to actually provide on that page.
And then on category pages, you need to actually outline okay, what does the listing details look like?
And are you pulling any information in from those types of pages as well?
Then you
You have the individual listing pages.
And that needs to have its own separate content strategy as well in terms of how uh detailed you want to get in terms of any description, product information, listing information.
And then also kind of backtracking from there in terms of what other types of content, if you want to pull in other related content, FAQs.
Anything that would help support freshness, anything that'll have you like that.
So that's kind of a a loaded, um, I'd say a a big mix bag of how to approach content across different page types.
But really, the fundamental pages to me for marketplaces would be categories, refinements, and then individual listing pages.
And from the category and refinement perspective.
Understanding how to build that out is going to help support that scale that you're looking at for marketplace strategy.
So let's say you have a childcare marketplace.
You want to have uh by location, you want to have categories by location.
Showing 341–360 of 509 · page 18 of 26
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