Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
And then cross-reference that on where Google is spending their time.
And so
Let's say you have a core set of page types that you are are launching or pushing or that we know are really important or geography that's being pushed or specific product themes or topics that are being pushed.
I would dive in deep to that category and say, okay, hey, here are are all the different variations within that specific category that we as a brand want indexed.
And let's say
Can we get data on when has Google last crawled these pages?
Are they all indexed?
and how to diagnose that.
You can dig into crawl reports.
Obviously, if you have your own crawl and server log data, that's always the best.
Um you can still use Google's um G S C crawl stats as well, even though that is kind of a a a slice of that data.
It does give you some visibility into
What's being crawled, what's not.
And then also from that indexation monitoring perspective, I would suggest.
Setting up a separate XML site map.
to more closely monitor indexation, that's a really easy way to say, okay, let's say we want to focus on this specific set of pages, create an XML sitemap on that, and then you can start to collect and see those results.
Based on what's actually being indexed and what's not.
And then from there, kind of digging into what are the differences across those pages.
Let's say the pages that are indexed, do they have more inbound internal links?
Do they have more inventory?
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