Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
Are they like larger populations?
An automotive marketplace I worked with last year.
One one thing that we noticed that
Google wasn't indexing the super small cities in terms of um any kind of um make model variations for cars.
Let's say you have like used.
you know, mm Toyota, Tacoma and XYZ Town, those really, really small towns.
We're taking up the bulk of Google's crawl, but not necessarily indexed consistently.
And just because Google does crawl a page doesn't mean it's going to index it.
We all know those discovered or
Crawl but not index reports.
I feel like that's where pagers go to die, basically.
And so um you want to avoid that.
That being said, one thing we we noticed that cities with a population under 2,000 or less, the nearby, closest nearby larger city, um, we call it quote unquote parent city.
That's just how we call it in this project, was actually the the result being served in most instances.
And so what we did was.
Is redirect up those really small geographies to that kind of nearest, closest geography that was let's say above 2,000 population or 10,000 population.
I can't remember the threshold that we used.
And that did promote better crawl and ranking and consistent data like that one level up in terms of pages.
And so I know I'm kind of going on a tangent here, but that could be leaning into how you specifically diagnose issues across a category that you want indexed, that you might be having challenges getting indexed across search.
So, in terms of strategy with marketplaces that that shift, I think a lot of freshness indicators I've seen can be very helpful with marketplaces.
Showing 481–500 of 509 · page 25 of 26
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