Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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Appearances
And so making sure you have freshness indicators in your content.
So that might be your last updated dates, last added dates, or if there's anything that you can do to indicate to Google, hey, this content is fresh, it's up to date.
And then also promoting that fresh content via, like I said, separate RSS feeds, XML site maps, internal linking networks.
So having fresh content and that freshness can be really effective and a competitive advantage if you can uh nail that first before your competitors as well.
Not something that I I do think is helpful to illustrate throughout page content and
tagging and and other technical networks as well.
And that's not necessarily something that is as prevalent for e-commerce.
Uh, you might have a product that, you know, varies in terms of availability, but it's not like that product is on the market for a day and then it's gone.
And so the freshness indicators I think are really important to marketplace.
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