Kyle Risdall

But one of its locations up in Napa Valley has become a surprise favorite for the wine aware locals hunting for deals on difficult to find bottles.

But one of its locations up in Napa Valley has become a surprise favorite for the wine aware locals hunting for deals on difficult to find bottles.

Georgia Wells had that story in The Wall Street Journal.

Georgia Wells had that story in The Wall Street Journal.

Welcome to the program.

Welcome to the program.

So this Costco up in Napa is relatively new, a little bit more than a year, yet it rapidly became a favorite of the wine cognoscenti up there.

So this Costco up in Napa is relatively new, a little bit more than a year, yet it rapidly became a favorite of the wine cognoscenti up there.

How did that happen?

How did that happen?

And prices reflect that.

And prices reflect that.

The catch, of course, with these prices is that Costco demands from its wholesalers, if you will, its sources, a discount.

The catch, of course, with these prices is that Costco demands from its wholesalers, if you will, its sources, a discount.

So how does this all work?

So how does this all work?

You know, they are cheaper, but they're still not cheap.

You know, they are cheaper, but they're still not cheap.

I mean, there's a picture in this piece of a Chateau Margaux for like 675 bucks.

I mean, there's a picture in this piece of a Chateau Margaux for like 675 bucks.