Kyle Risdall

So, you know, everything's relative.

So, you know, everything's relative.

I was intrigued to read that Costco is, I'm not going to call it a game because it's actually serious business, but they are leaning way in on this and doing this sort of treasure hunt thing where they sort of rotate their stock to keep people coming back and looking for better bargains.

I was intrigued to read that Costco is, I'm not going to call it a game because it's actually serious business, but they are leaning way in on this and doing this sort of treasure hunt thing where they sort of rotate their stock to keep people coming back and looking for better bargains.

Did you partake, shall we say?

Did you partake, shall we say?

Did you get up there and do a little wine shopping yourself?

Did you get up there and do a little wine shopping yourself?

Georgia Wells of the Wall Street Journal.

Georgia Wells of the Wall Street Journal.

Wine at Costco.

Wine at Costco.

Georgia, thanks a lot.

Georgia, thanks a lot.

Appreciate your time.

Appreciate your time.

This final note on the way out today in which I cannot let this show end without noting the date.

This final note on the way out today in which I cannot let this show end without noting the date.

It's easy to say that what happened five years ago wasn't and isn't a marketplace story.

It's easy to say that what happened five years ago wasn't and isn't a marketplace story.