Lane Merrifield

speaker
487 appearances 1 recordings 1 series first heard Oct 2025 last heard 1 Oct

Lane Merrifield’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

Appearances

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But there's just a lot of creativity you can do out there and a lot of ways that, especially when you start getting into lifestyle business and stuff like that,
Even now, if I were approached, if someone were to say, hey, I'm going to give you a bunch of equity and I'm going to take your 100 grand, I promise you, I'm going to give you a million dollars back in the next three years, five years, whatever.
My first response would be like, hey, first of all, if you're friends and family, don't tell me that.
Don't put that kind of pressure on yourself.
I don't want you waking up tomorrow trying to figure out how to get me a million dollars back.
I would much rather have you waking up tomorrow figuring out how to make a great product, how to make your customers happy, how to take care of them, how to take care of your employees.
And let's figure out a mechanism that allows me to get some sort of return.
But I don't need to always use purely the bottom line as a score.
I think there's a lot of creative things we can do to take care of each other and to live as a community in ways that I think we've kind of lost over the years.
Yeah.
And that will perpetuate on for the next generation as well, thankfully.
I'm trying to, although I didn't want to interrupt you, but there was a point earlier on where you talked about SWOT analysis and I kind of wanted to step in there too.
Touche.
There we go.
We should probably explain what SWOT means.
Perfect.
Yeah, no, it's exactly it.
So yeah.
Well, I guess I'll end this one on entrepreneurs, especially because you already highlighted one of the challenges, one of the headwinds that they're all facing right now, which is just, where do I get capital from?
I would say, take a good portion of the creativity that you're going to pour into and the energy and effort you're going to pour into trying to raise money and figure out five ways that you can be more capital efficient than maybe you thought you could.
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