Lane Merrifield

speaker

487 appearances 1 recordings 1 series first heard Oct 2025 last heard 1 Oct

Lane Merrifield’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

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Figure out a way that you can maybe work with, partner with, barter with another company in order to get some distribution.

Figure out ways that don't require a huge cash.

I mean, one of the things that we did with Club Penguin was we partnered with a company called Miniclip.

And we gave them a rev share, which they hadn't done previously.

Or maybe they had, but not that I was aware of.

Because we couldn't afford to buy ads.

And there was no way that we were going to... I wasn't going to go find another 100 grand to go buy a bunch of ads.

So I just said, hey, we think we've got something here.

They played the game.

They experienced it.

Like, yeah, it's pretty cool.

Like, well, let's do a rev share.

And I think at one point, we were cutting them checks for $4, $5, $6 million a year.

And they ended up making a lot more money than had they sold us advertising or, you know, we bought ads.

It didn't cost us anything at the time, but we did cost us more down the road.

But that's fine.

We all won together.

Exactly.

Find the win wins.

So everybody wins.

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