Lauren Kingsley
speaker
593 appearances
1 recordings
1 series
first heard Aug 2026
last heard 4 Aug
Lauren Kingsley’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.
Appearances
The other piece is media, making sure that you are capturing those and then website leads.
So.
Your mix, 60% of your mix should be field marketing, media, website, and authentic with social.
Then fill in the gaps with your aggregators, your digital, those types of leads.
Otherwise, you're just exhausting spend.
Yes.
And think about this too.
You've probably noticed that the quality and the cost for meta and Facebook has shifted tremendously over the past year.
If you're using that, you know, when it comes to leads, it is just, it depends on your size and where you're trying to grow.
You know, if you are multi-market and you have, you know,
pretty large, substantial amount of sales reps and you have a pretty diverse mix, then you have the...
something that a lot of the smaller companies don't have.
And that is you have the data.
You have the data insights to determine what is working and where by zip code.
And so doing a deep dive, doing an analysis on what is performing and where.
And then also, are you tracking all of the touch points across the journey?
That right there is where a lot of stuff gets lost and where you see where teams lose a lot of time.
did you know that you lose one to 5% of your EBITDA and, uh, lost data silos and on an annual basis, one to 5% on average, most companies will lose an EBITDA and silos.
And so if we're not tracking all of these different touch points of the journey, then the end result that we're going to achieve is not going to be what we want.
You know, even speed to lead on average, uh,
Showing 241–260 of 593 · page 13 of 30
← Previous
Next →