Lily Ray
speaker
152 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Lily Ray’s voice in public audio — every appearance, attributed to the second.
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Hi, thanks for having me.
Sure thing, yeah.
So um you mentioned my title before.
I'm VP of SEO Strategy and Research.
So I oversee an SEO team at an agency called AMSiv.
Uh we are about 30 plus people on the SEO team.
I've been doing SEO for almost 15 years and working on the agency side for somewhere between 12 and 13 years.
So seen a lot of different types of clients in my time doing SEO.
I've seen a lot of different uh I mean almost every possible SEO.
SEO challenge or experience, you know, working at agencies for so many years, you kind of see it all.
And definitely to your point, it's been a it's been a lot of big chang a lot of big changes happening really fast in the last year and some really big fundamental shifts in how we approach SEO and even just down to how the search results look and feel now compared to a year ago.
Obviously it's very different.
So I think
You know, uh the SEO industry is frantically trying to figure out what's going on in a in an environment where everything's changing every day.
So it's a pretty intense time to be in the space.
Yeah, I mean, I think now that we have experience using AI driven search, you know, whether that's Google's AI overviews or ChatGPT or Claude or Perplexity, it's absolutely a fundamental shift in how people search.
I think that experience is easier in many ways.
And, you know, it's it's important for companies like Google to provide the best possible user experience, which I think is why they
Developed AI overviews so quickly.
Yeah.
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