Lily Ray
speaker
152 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Lily Ray’s voice in public audio — every appearance, attributed to the second.
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Appearances
So that's been a pretty big challenge for a lot of companies.
And I think you know, the guidance that Google keeps saying is write for your users, produce content for your users, don't produce content for SEO.
So that's challenging.
But I think we know we've been working with a lot of companies who are facing those challenges.
And you know, when it it kind of always ends at like, you should be doing
Doing real marketing, like real diverse, you know, marketing across many different channels, building a brand, all these things, not relying so much on SEO.
It's a tough conversation to have when that's been your main traffic source for several years.
But I think SEO going forward will be very much like multi-channel, multi-modal, you know, it should be video and audio and images and LLMs and all the different ways that users can find.
Did you?
So the days of just like
trying to write as much SEO content as possible and scale it as much as possible.
I think those days are probably coming to an end.
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