Lisa Earle McLeod

speaker

525 appearances 1 recordings 1 series first heard Jul 2026 last heard 15 Jul

Lisa Earle McLeod’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

newest first · ▶ plays the moment

Beyond Blind Blaming · Noble Purpose, Transforming Audiology, and Selling with Heart | Lisa Earle McLeod · 15 Jul 2026 podcast

So we need to dispel that notion.

Yes.

Because what they mean is, I don't want to come across like that guy.

I don't want to come across like that girl.

And it's kind of like when I first started working out and I was really, you know, flabby and someone says, well, I don't want to get – a woman says, well, I don't want to get overly muscular.

Right.

Like, you are so far away from that right now.

We could go three years.

So, like, do not worry about that.

But the worry also comes from, candidly, there's been a lot of bad sales training over the years.

A lot of really bad sales training.

Now, there's also been a lot of good sales training, but the stereotypical, you know, don't take no for an answer, close it, close it.

What's it going to take to get you in this car today?

You know, it's just that is off-putting and doesn't work.

So no one's suggesting that.

So I want to tell a little story that was actually the jumping off point for selling with noble purpose that helped me really see this with great clarity.

And you probably remember this story from the book.

I was doing a study of a biotech company and they had asked us to assess their sales team

and identify what differentiated the top performers.

And now keep in mind, these are people that go call on doctors.

Showing 101–120 of 525 · page 6 of 27