Lisa Earle McLeod

speaker

525 appearances 1 recordings 1 series first heard Jul 2026 last heard 15 Jul

Lisa Earle McLeod’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Beyond Blind Blaming · Noble Purpose, Transforming Audiology, and Selling with Heart | Lisa Earle McLeod · 15 Jul 2026 podcast

They call on rheumatologists.

A lot of them have master's degrees in biology, the salespeople, because they have to be really fluid in the medical lexicon and really understanding their drug very well.

And they also call on payers.

So they're right in the thick of it with all the medical professionals.

And in this company, there were, as there are many companies, this top tier of performers.

And they wanted to figure out what made them different.

And when you assess, and I'm going to use the word sales, sales teams is probably similar with anything, the difference between good and bad performance, pretty easy to spot.

It's a set of teachable skills and knowledge.

But the difference between good and exceptional, a lot harder to put your finger on.

So we did this assessment of this team.

We were out in the field working with them, looking at how many questions did they ask?

What did they talk about?

What was their background?

And it was all in search of what differentiates the top performers.

And we were near the end of the study, and I was with this one particular person in Phoenix, Arizona.

And I was about to get out of her car.

We'd been together for two days.

I was going to walk up to the airport.

It's hot as the blazes.

I'm sitting in the air conditioning car.

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