Liza Adams

speaker

459 appearances 5 recordings 1 series first heard Jun 2026 last heard 12 Jun

Liza Adams’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Evolution from SEO to GEO for Modern Marketers · 8 Jun 2026 podcast

believe needs to happen is we we again back to deeply understanding your customer.

There will be some lag until we fix what's broken.

If we're being positioned for the wrong things, maybe it's because we didn't say on our website in which situations we're good for and which situations we're not.

Perhaps at our websites we're we're overindexing on features when the customer's prompt is around their problems.

They're not asking for features, they're asking for problems, right?

So again, understanding that customer language.

Perhaps it also is maybe a lot of our content is behind a gate or a paywall.

Well, guess what?

If you've got awesome content behind a gate or a paywall, AI's not gonna see that.

So even if you're positioning correctly and you've got awesome things behind that paywall, somebody else who's giving data and information for free might dominate the citations as a result.

So there's lots of these different things that, you know.

AI pushes us to be more authentically human, authentically helpful, rather than using some of the tactics that we've um leaned on in the past, like paywalls and and all sorts of things, right?

Uh to get leads.

So not to say that we should navigate an asset anymore.

Sure.

Yeah, let let me address the gated content first, then I'm gonna elevate it just a little bit.

So, um

I'm still pro gated content in situations where you're truly

personalizing and adding value to a specific customer, right?

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