Liza Adams

speaker

459 appearances 5 recordings 1 series first heard Jun 2026 last heard 12 Jun

Liza Adams’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.

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So let's just say it's IBM, it's gonna have very specific data just for IBM, sure, gate it.

You don't want everybody and their dog to be in there, right?

So you know there's still a place for gated content.

Um you know analyst reports like Gortner Forrester reports, those are all behind the gate.

And guess what?

Customers are going, hey, um rate this based on um their coverage in the analyst reports, uh including their placement on the Gartner Magic Quadrant.

Unless the brand actually talks about it, the AI can't get to it because it's behind a paywall, right?

So so so, in terms of what people need to do.

Um I think we we go back to what's working from a human perspective.

So events.

and communities are top of the list, right?

What w in communities, so many con conversations are happening in there.

I'm in five CMO communities.

Guess what?

If somebody says, I'm looking at three these three conversational AI platforms or AI SDR platforms, here are the pros and cons.

People listen, right?

Like that automatically becomes uh a short list.

Or somebody might recommend a product that they've never heard of, and then now everybody in that community is aware.

And there's 70, 7,800 CMOs, and that's

And some marketing in there.

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