Liza Adams
speaker
459 appearances
5 recordings
1 series
first heard Jun 2026
last heard 12 Jun
Liza Adams’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.
Appearances
They want they don't want to experience what feels like three companies because marketing says something different than sales and says something different than CS, right?
And what I believe will um will push push us to to connect these things is AI, because it doesn't care.
And in the AI world.
Because it only cares about outcomes, I believe at some point these silos will come down.
They will converge, like marketing sales, and CS.
And we will no longer have ideally, you know, a set of KPIs for marketing like MQLs, a set of KPIs for sales, like you know, closed deals, or a set of KPIs for um CS, like you know, uh uh renewals, right?
It will now converge to one that's outcomes based and customer centric, like time to value.
Or customer satisfaction or net retention rate, and everybody lines up to that, right?
When it's at that level, then we can have a conversation with the leadership team, the CEOs, the CFOs.
Those are the kinds of things that they care about anyway.
You know, uh CSAT, time to value, and net retention rate.
So lean into that rather than the MQ.
Wells close deals and and and um
and renewals because we know we can achieve all those and the company still would not be doing well.
But lean into those customer-centric metrics and and show how we can get to that using some of the techniques we talked about.
Yeah, I have a fairly strong point of view on this one and people can certainly agree or disagree with me.
Um
We we've heard so many say, especially CEOs, right?
Um we're implementing, we're adopting AI to improve uh productivity.
It's about efficiency.
Showing 301–320 of 459 · page 16 of 23
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