Liza Adams
speaker
459 appearances
5 recordings
1 series
first heard Jun 2026
last heard 12 Jun
Liza Adams’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.
Appearances
AI is not my passion.
AI just happens to be a means to an end and it's an amplifier of those passions.
So I am um, you know, uh what I do now is I'm literally helping um marketing teams and go-to-market teams transform um and go through their AI transformation journey.
When we no longer will have just human teammates, we will now have a combination of human and AI teammates and I'm inspiring them with what's possible, um, not just in Dr.
Function, but also across functions.
Yeah, you know what what's interesting, um I get this question quite a bit, right?
Like how how should we use AI?
And I I tend to back off a little bit and say, let's peg this on what is happening to our customers.
For us marketers, you know, that has always been our North Star.
If we start with AI, then it feels like AI for the sake of AI.
But when we start with customers and how their buying behaviors and their buyers' journeys are changing and we deeply understand what's happening to them, then we can better
figure out how we can use AI to better serve them, right?
And if we look at the um the buyer's journey, there's this stat from MarTech.org that says that the go to market efficiency has declined from 78% down to 47%, meaning that less than 50 cents out of every dollar that we spend in in go to market is is yielding good results.
And I
I believe there's many reasons, but one of the biggest reasons is that our customers have changed, their buyers' journeys have changed.
Like literally, it's no longer a linear buyer's journey, right?
When you do um search using AI, AI looks everywhere to find information, to find patterns.
And whatever patterns it finds is what it serves up.
So it no longer is just looking at our websites, it's looking at
At customer reviews, um, social uh publications, analyst reports, even glassdoor and what employees or candidates are saying.
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