Liza Adams

speaker

459 appearances 5 recordings 1 series first heard Jun 2026 last heard 12 Jun

Liza Adams’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Evolution from SEO to GEO for Modern Marketers · 8 Jun 2026 podcast

And what it's looking for is patterns.

And once it finds a pattern, that becomes signal, right?

So if you think about the buyer.

As buyers, we no longer have to do Google searches on each one of these.

We ask a question based on our problems, and we ask what the top three uh give me a short list based on my situation and rank them on the following criteria and overall give me the pros and cons of each one and what would you recommend?

It will actually do that for us, right?

So that that's a huge shift.

The other shift also is.

You know, it's no longer just um relying on individual teams in our organizations to serve the customer.

Customers actually don't care about our silos, they only care about a singular experience.

They want to experience one company rather than multiple what feels like multiple companies when we get past from marketing to sales to CS, right?

That is also a big shift.

So I think, you know, as we think about the expectations of customers and how their buying behaviors have changed.

then we can now figure out how we can better serve them using AI.

Yeah, so what what's super interesting, Jordan, is that many tend to over pivot on visibility.

So they always ask, you know, many ask, how do we show up in AI search, right?

How do we how do we ensure that our answers are actually cited?

I think that is the floor of what our expectation needs to be, right?

Showing up in AI search is just step one.

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