Liza Adams

speaker

459 appearances 5 recordings 1 series first heard Jun 2026 last heard 12 Jun

Liza Adams’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.

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We actually need to be believable and credible, meeting the sentiment of what is being served up by AI.

So fine, we're being served up, but what if the sentiment is wrong?

Or it's not believable or it's not the right thing, right?

So we need to solve for that.

And then the last thing, which I think is even more important, is are we being recommended for the right things?

So yes, we show up.

Okay.

Yes, it's good sentiment, but are we being recommended for our ideal situation, the ideal problems, and for the ideal customers?

And some actually challenged me on that last one because they're like, well, we just want to be recommended.

And my my thinking is, well, what if we're recommended for the wrong customer that we can't serve really well?

And ultimately they're dissatisfied and they churn and then they say bad things about us online.

And now AI sees all those bad things being said about us, then we now have a very different problem, right?

It it actually feeds the system because AI essentially doesn't solve problems.

problems, it amplifies what's there.

So whether what's there is good or bad, it will it it will serve it up.

Yeah, so you hit the nail on the head.

Um this is all about deeply understanding the customers.

We we get that right.

Um the rest kind of you know falls into place, right?

And when I talk about deeply understanding the customers, start with anticipating what their questions might be throughout that journey.

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