Liza Adams
speaker
459 appearances
5 recordings
1 series
first heard Jun 2026
last heard 12 Jun
Liza Adams’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.
Appearances
Whether it's, you know, somebody who doesn't know you, whether it's someone that you're trying to upsell or cost-sell, somebody who might be evaluating, what are some of these questions that they might be asking?
And what's interesting about that, it's never been easier to figure those out, right?
Because now we have AI to help us figure that out.
So we have customer reviews where it could be very apparent what some of these questions might be.
We have all those customer surveys.
We have the gong calls that sales are, you know, they're conducting calls with customers.
Yep.
Like as human beings, it's very hard for us to take information from all of these sources and and uh distill it and and you know, identify insights from that.
But use responsibly if we uh make sure that we don't have any of the proprietary information or personal information in there.
feed it into AI and figure out what these top questions might be in the language that the customers are asking.
When we understand that, then we can create the content.
um that that that uses their language and it it addresses those questions, right?
And the other key thing there is not just about the content or the message, but it's also about the watering holes.
Where are you gonna put these things?
Right?
And it goes beyond just our website.
You know, it's it's engaging in communities.
It's um it's Reddit, it's LinkedIn, it's publications.
And you know, in the past, um some people used to say that PR is a cost center.
I actually believe that PR has never been a cost center, it's always been a growth engine for the business.
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