Liza Adams
speaker
459 appearances
5 recordings
1 series
first heard Jun 2026
last heard 12 Jun
Liza Adams’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.
Appearances
Because PR is ultimately trying to find places where we can add value and build trust, and I think the more places that we're in, talking about the cut how we saw help solve customer problems, and then ultimately others amplifying that on our behalf in in other communities and in other channels.
That gives AI lots of different sources to find this information and then ultimately uh figure out the patterns that are consistent and then that becomes signal for for the response.
Yeah.
Um I I think underpinning all those three layers is trust, right?
And and you know, it it it's one thing to chase the algorithm.
And people always ask me, so Lisa, what should we do?
You know, technically and and you know, what tactics and and all those things, um, you know, there there's certain things that you can do to essentially game the system, right?
But if ultimately we are not landing the message, we don't have the right positioning, we are not targeting the right audience, we are not um
Uh we don't have the right offer.
Like we we ha we don't have good product market fit, right?
You can have the best, you know, GEO algorithm, you know, playbook.
Um in all of the tactics are implemented, it would literally be like
doing an all out campaign for snowblowers in Florida, right?
It's not going to land.
It's not going to be trusted because people aren't resonating with it.
It's not a product that aligns with their needs and the and their problems.
So I think one of the biggest things um that we need to do is, you know, ensure product market fit.
Develop the messaging, develop the positioning, and then through the content, through the influencers, through the various channels, amplify those things.
A huge part of me also believes that, you know, it's not just about what we say, but it's about what other people say.
It's living our brand.
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