Lorianne
speaker
52 appearances
2 recordings
1 series
first heard Jan 2025
last heard May 2025
Lorianne’s voice in public audio — every appearance, attributed to the second.
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Appearances
You know, they can learn from someone else.
So we do 30 million in revenue. Badass. Thank you. I would like to be at I don't know revenue, which comes to my question. Okay.
um and what is stopping me is our cact ltd ratio okay so both cac is too high got the team working on volume right now um ltd is too low okay and aov is too low on our front end okay i think it's actually a cash flow maybe straight potentially but i'm a little i'm a little confused on where like exactly to go to work okay how do you acquire customers right now
uh primarily meta so it's all paid ads yeah okay so all paid ads and you're running to what a webinar 2k webinar okay are you are you have a low ticket offer before the webinar are you charging like something as like a self-liquidating offer on the front free webinar no never done a self-liquidating okay so free webinar on the front end you have a two thousand dollar offer okay then what two thousand dollars or 12 month payment plan for two hundred dollars a month which is why our aov is like nine dollars got it um
and then acquisition costs like 1500 on the client. And then we have a backend that's 10K, has a 7% upgrade rate. Yeah, it's low, outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.
Yes, okay, great.
Oh.
Oh, for the sales calls.
Okay, so just one more question. That's like a longer-term solution, right?
To bring the sales team in-house and really optimize that process.
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
Okay, cool. So an action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back.
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