How To Raise Your LTV | Ep 804
episodePreviously titled “How To Raise Your LTV | Ep 823” — renamed by the publisher on Aug 2, 2026
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How can I improve my CAC to LTV ratio?
Okay. So free webinar on the front end, you have a $2,000 offer. Okay.
Then what? $2,000 or 12 month payment plan for $200 a month, which is why our AOV is like $900.
Got it.
Um, and then acquisition costs like 1500 on the client. And then we have a backend that's 10 K has a 7%, um,
That's your problem, right?
Yeah, it's low outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.
That's why I'm here. Yeah, no, your ascension rate is too low. You will probably have to bring the sales team in-house if you want to really fix it. It's very hard to influence the team. You'll want the ascension to be integrated into the onboarding. And so you sell the $2,000 thing. You have your onboarding call. The onboarding call, the finish of the onboarding call is they set their goal-setting call, with what would become a setter, and then that setter sets for a closer. So they actually get three calls. So they have webinar, buy, they have an actual onboarding call, because you want to make sure you deliver.
One-on-one, or that's a group call?
One-on-one. Well, you can start with group, and then you will make more money if you go to one-on-one. It is more ops, but we actually did this. And I have a video that breaks down everything that you need to know. Okay, yeah, and so one-on-one is better, but if you're gonna start, start with the group. And their way of getting off the call, like saying like, okay, you're dismissed, is that you show me that you have confirmed your booking with your next call, so that way you have 100% through line to the next. Now they're customers, so they're gonna show up. The goal-setting call basically sifts for who, like what's your goal, cool. Basically just do another sales call again and then you push people into the ones who can afford it, that makes sense, into a closed call with basically an invitation to join something that has more help or work associated.
Yes, okay great.
You'll probably need to get third party financing in place. Yeah, on front end.
For the sales calls.
Yeah, and front end. Like you should definitely have some BNPL options. So buy now, pay later. You should probably have a few.
Okay. We have them on the back end. We don't have them on the front end.
Yeah. Also with the webinar, I would recommend split testing the first five minutes. So retest two or three different intros and look at LTV. That will make you money. But the biggest issue is that you're upselling 7%. You want to be at least 25, and you should shoot for 50.
Okay, so just one more question. That's like a longer-term solution, right?
You mean bringing the sales team in-house?
To bring the sales team in-house and really optimize that process.
Why does it have to be long-term?
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
really good sales director, and then you hire six recruiting firms that do sales and say, I need 10 guys from each of you, and you can get a 60-person team in like two weeks. We just added 40 guys in two weeks to one of our companies. We just paid a bunch of recruiters. If we're doing that kind of volume, we're just going to go to somebody who has a big network of people.
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