Luke Sophinos
speaker
126 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Luke Sophinos’s voice in public audio — every appearance, attributed to the second.
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Appearances
based on your business and the inputs you gave me, that equals to X dollars of ROI. Therefore I'm charging you less than the ROI, like half of it, which is this. So I try to look at things like from first principles in that sense, which is break down the money.
Yeah. I probably try to start at 50% and then I like listen to the market feedback and I adjust either up or down based on that.
I also only, I only build products that increase revenue, decrease costs, uh, prevent customer churn or, or, uh, or help with compliance. Like, because those are the things that I can have clear ROI on. If I'm not doing that, like I'm not, I'm not gonna be able to sell it. It's not what people care about.
Yeah, absolutely. So I have a newsletter. It's, uh, it's just Luke Safinos.com. Um, it's, uh, S O P H I N O S is how you spell my last name. It's called the linear newsletter. It's on sub stack. I, I basically, it's a free newsletter. We, we, uh, It's all about Vertical SaaS. It's all I talk about. It's all I write about. So you can go subscribe there.
And then I just dropped the Vertical SaaS Bible, which is verticalsaasbible.com. That's a paid resource. Only reason it's a paid resource is because it's literally like the last 10 years of my writing distilled into a thousand pages. And I have a thousand industries in there. And It's a bunch of good case studies and how-tos and frameworks on how to go build one of these things.
So that's where you can find me. And then on Twitter, Twitter at Luke Safinos.
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