Malte Landwehr

speaker

502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Under Siege: 2025’s Collapse of Google Traffic · 9 Mar 2026 podcast

I think for most people, it is a huge waste of time and resources.

But influencing the grounding, the web search is happening.

That's actually quite straightforward.

And there are many, many interventions you can take to essentially manipulate these results or make them better for your own brand.

think in the first version, almost nothing.

Because what OpenAI is telling advertisers right now is that there will be

little to no performance tracking or metrics or insights.

Of course, there is validation of buying intent, right?

If you run ads and then people buy your product.

So apparently there was an option.

First of all, there was an option to influence them at that point and potentially they were in that journey already.

So it gives validation that there is commercial intent in ChatGPT specifically.

And second, it can also validate that there's commercial intent for certain topics, that certain target audiences are using it, certain geographies, et cetera, et cetera, et cetera.

Hopefully, advertisers will demand from ChatGPT some level of transparency.

And this has happened at every marketing platform, right?

Google had to add reporting.

Meta had to add reporting.

Everybody added more

over time.

And the same will very, very likely happen at OpenAI.

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