Malte Landwehr

speaker

502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

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And then we will have some, maybe some demand level data, maybe some intense split data.

I don't know what it will look like.

It will not be perfect search volume and they will not share the exact prompts with us.

Of course not.

Way too much personal identified information potentially in there.

but it will provide an additional layer of transparency.

And I mean, for marketers who are looking for paid acquisition, it's one more channel they can try.

And for everybody who is working in the organic AI search space, I think it will be validation.

Because if you're willing to spend hundreds of thousands of euros advertising,

on a platform, you should also invest time on organic visibility on that platform.

And if you take into consideration that people actually pay to use chat GPT, not the majority, but many so-called prosumers are paying, right?

And these are actually probably the people with the biggest pockets who are making

important decisions.

Exactly.

These are the people who will be very annoyed if there are ads.

So very likely they

either not see ads or see much fewer ads.

So it makes even more sense to do some form of AI search optimization, AEO, GEO, however you want to call it.

So I think ads are great for me and for everybody who cares about organic visibility in AI-based answer engines.

Sure.

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