Malte Landwehr

speaker

502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Under Siege: 2025’s Collapse of Google Traffic · 9 Mar 2026 podcast

You have

smart about it.

And you have to consider, is this something that fits our brand DNA?

Is this something that is within our ethical realm of marketing?

And I know different teams, different companies have actually different areas there.

I think you already mentioned the most important thing, clean up inconsistencies.

And by the way, this can include a April Fool's joke that you wrote that

maybe if an AI finds it in their context in some search,

clear it's an April Fool's joke.

And I believe there have been cases where this actually happened.

For smaller brands, the most important thing is

consistency.

I've seen multiple examples where people put their own name into chat GPT.

And the answer was, ah, I'm not sure who that is.

Could it be this college basketball player or this, there's this musician, hobby musician somewhere in Norway, or is it like a third league soccer player from Germany?

I don't know.

There's also a doctor in Brazil with that name, but then when they consistently describe themselves consistently,

So they didn't say on their LinkedIn profile, I'm an SEO for lawyers.

And then on their X profile, I'm a visibility expert in the legal space and then signed their press releases with SEO visibility for law offices.

And then on their own website,

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