Malte Landwehr
speaker
502 appearances
5 recordings
1 series
first heard Mar 2026
last heard 13 Mar
Malte Landwehr’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.
Appearances
I'm a legal SEO, but they always used a consistent wording, right?
That can be enough that overnight the LLMs understand that when you put into your own name into them, you get the answer, hey, you probably refer to this SEO who works in the legal space.
But you have to be consistent everywhere where you describe yourself.
For larger brands, that is less of an issue.
The LLMs understand what is Coca-Cola, Lego, Mercedes-Benz, Tesla, etc.
But for smaller brands, especially one-person brands, that's like my number one advice.
Be consistent everywhere.
And then the second thing is just type the prompts into the LLMs that you think are relevant.
See if the answers are correct.
See what the sources are and make sure you're well represented on these sources.
And it can be very different for every industry, every company.
Yeah, so what I'm sharing now is something that a co-worker of mine reverse engineered, Tom Welts.
Give him a follow on LinkedIn if you care about that kind of research.
Basically, if you look at the media narrative, it's that JetGPT has these partnerships with Shopify, with Etsy, with some very large retailers in the US, and you somehow send them their fee, your product fee, and then you are listed there.
But if you type something into JetGPT, like, I don't know, yellow sneakers, sometimes you get this product grid, right?
And maybe if it's all Etsy and all Shopify, it might actually be true that this data is coming from the feed.
But in the vast majority of cases, that's not true.
and they are scraping Google Shopping.
They are using a third-party scraping provider and they generate, in parallel to the regular fan-out queries, they generate very specific e-commerce fan-out queries that are different.
And if you take these e-commerce fan-out queries and put them into Google Shopping, you get an 80% roughly overlap of the exact product titles, et cetera, et cetera.
Showing 341–360 of 502 · page 18 of 26
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