Malte Landwehr

speaker

502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Under Siege: 2025’s Collapse of Google Traffic · 9 Mar 2026 podcast

And they have in the source code, like not the source code, the Java, the JSON payload that's transferred to the server and the client.

If you look in there,

you can actually see these fan-out queries for e-commerce, and you can see a lot of identifiers that are very, very obviously Google Shopping identifiers, and even one identifier that allows you to

make a very strong guess which scraping provider they are using.

And we spent a lot of time verifying this, and it's actually true.

They are just scraping Google Shopping.

And that is what the ChatGPT Shopping is based on.

And this very much fits the narrative that they just use Google with scraped results by a third-party provider for their grounding.

because as a company, they want to move incredibly fast.

They don't want to reinvent the wheel when they don't have to.

So I'm 100% convinced the vast majority is just scraped Google shopping results.

And that's why also in the links of these products,

In ChatGPT, you often still have the identifiers because when people put their product feed into Google Merchant Center to be eligible for Google Shopping, they put certain identifiers and you will

these again in ChatGPT.

And this is something, these identifiers in the URL is something I saw immediately when the feature launched.

But back then, I was still blind to their scraping.

I thought, okay, maybe because they had this deal with Bing, they get it from Bing Merchant Center.

And many people, they set up their Bing Merchant Center by clicking one button, import from Google.

But then they were also really big companies.

And I thought, is this big company really not changing the UTM parameter for Bing?

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