Malte Landwehr

speaker

502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Under Siege: 2025’s Collapse of Google Traffic · 9 Mar 2026 podcast

So of all the citations and all the chats that are relevant for you, how many of these citations come from your own website?

especially looking at that in relation to your competitors.

And then if you increase this, very likely also your visibility will increase.

You will get more sales, more leads, more traffic.

And the second one is source coverage.

So out of all the sources that are used by the LLMs, how many are mentioning you?

Like look at the top 20 documents used at sources for your set of prompts.

Are you mentioned there or not?

And then in the second step, are you mentioned in a positive context?

But that's then more complex to actually do.

And if you get the citation share and the source coverage up, I guarantee you, you will get up your visibility.

And I've seen now many, many case studies with customers of ours where if you have a representative set of prompts or directionally correct set of prompts, you will also see more sales, more clicks, more revenue,

once visibility goes up.

That is how I think about tracking at the moment for LLM visibility or LLM impact traffic revenue.

Let's

click-based attribution and think more like a brand marketer than a performance marketer

So short-term automated content creation works really well, but long-term I've never seen it work if it churns out complete articles, not even if you have 60 steps in your workflow to make it good content.

It always results in a Google penalty or at least a loss in Google rankings.

And in recent weeks, Lily Ray and Glenn Gabe have shared example after example after example, especially Glenn has been doing that for the last two years.

Just scroll through their LinkedIn and X feeds and look at this result.

Showing 441–460 of 502 · page 23 of 26