Malte Landwehr

speaker
502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Mar OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

Appearances

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It's always the same.
It's this visibility curve goes up and then it goes down.
And you can even go to the archive org version of these tools that
promise it and look at the reference customers they had a year ago on their website that they now no longer have on their website and you I'm not joking you
very abstractly speaking, be the answer that people expect.
Be so relevant in people's mind that when they ask about sneakers, they expect one of your sneakers to be on that list.
Yeah.
How to do that?
Ask a brand marketer.
They know better than me.
As an SEO, as a content person, I would invest in content across the whole funnel.
Even if it will not get clicks, it will influence answers.
And I would figure out the tracking and attribution thingy, which can be the solution can be to say as a company, we don't need perfect tracking and attribution.
But based on asking 1% of our customers, we know that a lot of them hear about us on ChatGPT, so we will continue to invest.
But don't just do nothing because the tracking and attribution part is difficult.
First of all, find out which of these are cited by LLMs for the prompts that are relevant for you and for your target audience.
and then think about how you can become visible there.
That can be having your own profile on some of these.
It can be working with influence and creators.
And then on Reddit, for example, it really depends on where you fit on the ethical marketing spectrum.
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