Malte Landwehr
speaker
502 appearances
5 recordings
1 series
first heard Mar 2026
last heard 13 Mar
Malte Landwehr’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.
Appearances
And I don't want to give any advice
I would just say this.
There are some agencies that do things to make it seem like users are talking about you.
I would not recommend that, but it exists and I've seen people use it.
But if you're building a long-term brand, be very, very careful with it.
Self-reported attribution, as I mentioned earlier.
Ask your leads, ask your users.
It's the best thing I have at the moment.
So don't over obsess about it.
You don't need to know word for word what a user typed yesterday because for the next six months, nobody might cite the exact same prompt word for word anyways.
And LLMs are very good at understanding context, topic and intent.
So just think about a topic.
And then write a couple of prompts.
Use maybe an LLM to help you.
Like what would somebody who cares about this write to get this answer?
If you have customer support tickets, if you have transcripts from sales calls, if you have a search bar on your website, if you have a chatbot on your website, look into that to understand the exact terminology your users are using, your real users.
Not how you as a vendor talk about it, but the words that your users are using.
and give that as an input either to an LM or to yourself when you write prompts.
Never check your visibility for one prompt on one day.
Always think about a topic with multiple prompts and then think about, do I have different personas?
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