Malte Landwehr

speaker
502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Mar OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

Appearances

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Zero food poisoning, zero allergic reactions.
No tourist attractions that turned out to not exist.
Everything was fine.
And then when we were on the airport, on the flight back home, I thought about this and I realized...
that this change that is happening with AI chance search is going to come faster and it's going to be more severe than I thought.
And that's
decided, hey, I have to be part of this change, not become a victim of this very fundamental change, how people research information, discover content and also consume content.
So, yeah, that's why I decided, hey, let's work in this space together.
and not just be affected by it.
I think as an SEO, you actually have all of the abilities, right?
Because like SEO, Google rankings also black box, right?
You make changes on the website, you make changes on other websites, which for SEO was mainly backlinks.
And then you look at rankings and something changes and you try to look at correlation.
Some people do it very scientifically with AB tests or rather split tests.
Other people do it completely on gut feeling.
Some went all in on content, some went all in on technical things.
But at the end of the day, you reverse engineer something and try to measure it.
And it's not so different from what's happening in JetGPT.
Of course, under the hood, there are different things happening, but it's not a completely different problem.
So I would say skill-wise, SEOs are probably the best equipped people in the world to work on AI search.
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